Thursday, November 5, 2009

Advertising Traditonal Neighborhoods


California: the state known for the beach and relaxation. But why does everyone think that? Constant advertisements featuring Arnold Schwarzenegger, wine, and beaches on television, magazines, and on- line. Of all states, I think California does the best job at advertising itself.

When I think of California, I think of San Francisco. San Francisco is home to wonderful weather, public transportation, and an overall unique character. San Francisco would be classified as a traditional neighborhood according to the authors of Suburban Nation. Traditional neighborhoods are classified as a much better option than sprawl in Suburban Nation, and they think that these types of neighborhood are much more appealing to everyone.

California’s tourism is a huge industry, and one reason I think everyone wants to visit is because of the success of their advertisements. Advertisers pick places in California that are classified as traditional neighborhoods to show the public. Because of this, I think of all of California as a traditional neighborhood.

Molly Waller

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